How to Plan Content that Generates Leads on Instagram


By Simply Clear Marketing

Want to generate leads through an effective Instagram content strategy? It all comes down to creativity, planning, and scheduling. It’s marketing made simple.

Creating content for any type of social media account can be a pain. Whether it be maintaining a content marketing strategy through organic Facebook posts or maintaining a consistent LinkedIn presence, let’s face it — building your business’ presence on social media can be a LOT of work!

I’ve heard clients’ concerns on whether or not content marketing through social media actually works, especially through Instagram. Many businesses have different goals when it comes to Instagram: they want to grow their audience, promote their product or service, increase customer satisfaction, or all of the above.

Whatever it may be, all goals are valid, but all require an effective content marketing strategy, especially when it comes to organic content.

Why Instagram Marketing is a Key to Success

Sure, Instagram can be used to share photos and videos, but have you seen some of the platform’s newest features? Advanced analytics, eCommerce features, IGTV, and Instagram stories have taken the social media world by storm.

Any business owner that really wants to get ahead should know the ins and outs of this platform. The shopping mindset for the average consumer has shifted to analyzing a business’s online presence, so if there were any time to hone in on your Instagram strategy — the time is now!

How to Share Instagram Content that Actually Works

As a small business owner, it’s not easy coming up with new content every day. In fact, it’s nearly unheard of unless your sole role is marketing your business. That’s why we recommend keeping these three elements in mind to help you plan organic content for your Instagram business account:

1. Get personal

Take your followers behind the scenes of your day-to-day business! If you are a part of a small business, your followers will most likely know you on a personal level. Sharing an insight on what your typical day looks like connects to your audience on a deeper level. This is your opportunity to show the personality behind your business and encourage your audience to engage with your content.


2. Develop your plan on a content calendar

The delicate balance of promotional content, educational content, and entertaining content is a thin line to follow. Typically, we recommend the 4-1-1 rule: for every 4 posts that are entertaining and engaging, you are allowed to share 1 educational post and 1 promotional post. Planning this type of content ahead of time allows you to get a big picture glimpse at the type of content you’re sharing. We recommend utilizing Google Calendar or Excel Sheets to map out which specific days you’ll be sharing your content. Click here to download a calendar template of your own!

3. Schedule your content via publishing tools

Scheduling tools such as HootSuite or Sendible are easy ways to not only schedule Instagram posts ahead of time but also schedule multiple posts across every other social media platform. Committing time to schedule content once a month can ease the burden of maintaining your social media presence on a daily basis.

Final Thoughts

While content marketing on any social media platform can be an overwhelming obstacle to tame, its potential to generate leads plays a key role. Without a strategy, discipline, and the right tools, content marketing through organic Instagram posts can make a significant difference in refining your brand’s unique image. It’s marketing made simple.

Even with these tips, it takes time and effort to succeed on social media. Need help? We’re uniquely positioned to help your business with scheduling recommendations and best practices when it comes to content marketing on Instagram and beyond. Give us a call at (805) 543-6397 or email us at for a free consult.