Is Instagram Advertising Right for Your Business?


By Simply Clear Marketing

Let’s get right into it: Instagram isn’t just for teenagers anymore, and it sure isn’t just a basic photo-sharing platform. In fact, Instagram has evolved into a worldwide networking tool where users of all ages can turn to for inspiration, insight, and an opportunity to tap into various communities and people around them. Truth is: Instagram has evolved for the consumer and has turned into an essential tool for many businesses big and small. 

If you’re like any of the other small business owners in SLO County flocking towards the digital realm to keep up with the times, you’ve most likely considered whether Instagram advertising is right for your business. Simply put, Instagram ads could be the right fit if you understand the ins and outs of the platform. Not sure where to start? That’s what we’re here for. 

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There are some basic principles to know about Instagram ads that you’re most likely aware of if you’ve ever used the app: your content needs to be clever. Engaging content produces positive results. Entertaining videos, well-designed infographics, and clever use of Instagram’s many features are all small techniques to use to cut through the clutter. As long as you know what type of content your audience likes, creating ads on Instagram could be more simple than most would think! But like any successful marketing campaign, it takes strategy and patience.

Before diving into the world of Instagram ads, here are some key points to consider:

  • Make sure your Instagram feed consists of high-quality content

Having an established Instagram presence is the first crucial step in implementing a successful Instagram ad campaign. Loyal followers and consistent engagement can lend credibility to your Instagram ads, resulting in favorable rankings with Instagram’s algorithm. Overall, we recommend being confident in your organic content prior to taking the next step towards paid content. 

  • Target the right audience

Before creating your Instagram advertising campaign, you’ll need to know the ins and outs of your target demographic and what their psychographic trends are like. How old are they? What hours of the day are they spending time on Instagram? What kind of content inspires them or evokes feelings for them? Knowing these important tidbits can help elevate your conversions to the next level. 

  • Think long-term

You shouldn’t expect instant results from an Instagram ad campaign. Rather, taking a methodical and strategic approach can show more sustainable results and increased conversions down the line. “Warming up” your cold audiences prior to conversion is one of the most beneficial elements to laying a strong foundation for your ad campaign. 

Final Thoughts

Whether you’re new to Instagram or somewhat familiar, talking through your business goals and what you hope to achieve will help us better understand if Instagram advertising is a worthwhile avenue for you to pursue. Our team stays up to date with the latest updates on this platform, and we’d love to meet with you to talk more about your marketing needs. Give us a call at (805) 543-6397 or email us at!

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